There were a couple of situations today that caused me to think about how in some cases "everything old is new again" and also about how some companies are spending money on things that will soon become somewhat irrelevant. And as they say in the opener of Law and Order "and these are their stories."
Old is New
Besides the retro clothing and the music of my youth making a resurgence I ask you to consider the situation with bags. We have all been inundated with the "plastic bags are bad" facts and pictorials and there is no question that the use of plastic bags has gone out of control. I can see making someone pay $.05 per bag at a grocery store, where sometimes people walk out with legions of bags, but when you are buying clothing...it doesn't make sense to put this into a cloth bag. Furthermore, I doubt very much that the charge for these bags are going to environmental initiatives....more likely they go to a corporation's bottom-line.
I was in a grocery store today, and in some other stores recently, wherein paper bags are issued. Convenient, sturdy and made from recycled material....and as such potentially less harmful to the environment than the use of cloth bags (because who knows what goes into some of them).
The reason this is in the old is new category is because growing up, there was nothing plastic...milk came in bottles...delivered every couple of days...as did eggs, cheese and even vegetables....so much for the discovery of the organic movement! But you brought groceries home in paper bags...and there was no recycling where they could be thrown...they just went out with the trash...if you think about it....some retailers have found the magic formula...to providing their clients with something to take home their product in, without unnecessarily polluting the environment....just like we did year's ago, except now, we can recycle....Nostalgic, isn't it.
Phone numbers that say something
How many of us have heard on the radio, read on signs, or trucks, or benches...phone numbers that spell something out? I'm hoping all of you and for a while, this was quite a trend....whether for a store, a real estate agent, a chiropractor, and even charities...the list goes on. I realized the other day how problematic this was when I wanted to make a call in reference to something I saw and went to my Blackberry Yup, I had no clue what the number was because the letters on the Blackberry have a QWERTY keyboard...that won't work for phone numbers that are letters....so sale lost. I don't think quite honestly that many companies have thought about this. Yo
u keep seeing new phone numbers popping up with some cute naming convention, but hey, doesn't work for a large part of the population now...if you are advertising anywhere where people are mobile...guess what, give the phone number, not the name...perhaps you can try for an easy to remember phone number...but drop the names...now...may even save some money on your bottom line!
Old is New
Besides the retro clothing and the music of my youth making a resurgence I ask you to consider the situation with bags. We have all been inundated with the "plastic bags are bad" facts and pictorials and there is no question that the use of plastic bags has gone out of control. I can see making someone pay $.05 per bag at a grocery store, where sometimes people walk out with legions of bags, but when you are buying clothing...it doesn't make sense to put this into a cloth bag. Furthermore, I doubt very much that the charge for these bags are going to environmental initiatives....more likely they go to a corporation's bottom-line.
I was in a grocery store today, and in some other stores recently, wherein paper bags are issued. Convenient, sturdy and made from recycled material....and as such potentially less harmful to the environment than the use of cloth bags (because who knows what goes into some of them).
The reason this is in the old is new category is because growing up, there was nothing plastic...milk came in bottles...delivered every couple of days...as did eggs, cheese and even vegetables....so much for the discovery of the organic movement! But you brought groceries home in paper bags...and there was no recycling where they could be thrown...they just went out with the trash...if you think about it....some retailers have found the magic formula...to providing their clients with something to take home their product in, without unnecessarily polluting the environment....just like we did year's ago, except now, we can recycle....Nostalgic, isn't it.
Phone numbers that say something
How many of us have heard on the radio, read on signs, or trucks, or benches...phone numbers that spell something out? I'm hoping all of you and for a while, this was quite a trend....whether for a store, a real estate agent, a chiropractor, and even charities...the list goes on. I realized the other day how problematic this was when I wanted to make a call in reference to something I saw and went to my Blackberry Yup, I had no clue what the number was because the letters on the Blackberry have a QWERTY keyboard...that won't work for phone numbers that are letters....so sale lost. I don't think quite honestly that many companies have thought about this. Yo
u keep seeing new phone numbers popping up with some cute naming convention, but hey, doesn't work for a large part of the population now...if you are advertising anywhere where people are mobile...guess what, give the phone number, not the name...perhaps you can try for an easy to remember phone number...but drop the names...now...may even save some money on your bottom line!
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