Tuesday, May 29, 2007

It's Not Easy Being Green

Many years ago Kermit the Frog of Muppet fame, came out with his hit single (okay, maybe not quite a hit) "It's not Easy Being Green", and for many in the procurement profession the words ring true .

Today, being "Green" or environmentally friendly is in vogue. Let's face it -- Al Gore -- has reinvented himself into the Oracle of Delphi for the Green movement. And to say anything contrary to this movement could result in being shunned.

But how "Green" are corporations in general. Oh yes, everybody talks the good talk, but is there actually true effort beyond lip service being given in many organizations. Everybody has their blue boxes in their offices and there is double-sided printing -- but is this really making a difference.

If an organization truly wanted to be heralded as environmentally friendly it would need to truly set its current practices on its head.

For the procurement profession, it would mean firstly stopping the process of having paper RFP's sent out and allowing suppliers to provide reams of binders and glossies as part of a response -- the electronic tools are here, why aren't we using them. Of course even with the electronic tools, the option to PRINT still remains -- and I will accept that I am guilty of that as well -- but if when we went out to tender for computer screens we thought of making them more "eye" friendly perhaps we would not need so much paper.

A "green" commissioner should be appointed in organizations, much like integrity commissioners seem to be the flavour de jour. These green advocates, would report directly to the CEO and be responsible for creating strategy and policy around the greening of the corporation -- from lights being on, products being bought and suppliers being used.

The latter is of extreme importance and it talks to a corporation's social responsibility. In the rush for cheaper goods, a lot of offshoring is used and a blind eye is being turned to the lesser environmental requirements in some locales like China, India and Mexico. This is by no means an exclusive list, but it highlights some of the major sectors for offshore manufacturing -- where pollutants are being spewed into the atmosphere, but, so what? -- the products are cheaper!

Corporate responsibility would say that we ensure that no one, anywhere now or in the future will be harmed by our decisions today.

We need a corporate titan to stand up and be counted and say "hey, we may be a little more expensive, but we are ensuring that we are not killing you and your descendants tomorrow, for a little more profit today!"

I'd buy that!

1 comment:

Anonymous said...

"We need a corporate titan to stand up and be counted and say "hey, we may be a little more expensive, but we are ensuring that we are not killing you and your descendants tomorrow, for a little more profit today!"

I'd buy that!"


Well, you're an intelligent woman and apparently not insane when it comes to personal wealth and The Bottom Line.

If you had a deal with your corporation for a multi-million dollar bonus for this year and it depended solely on improving the bottom line, it's possible you'd have a slightly different outlook.

I somehow doubt this observation applies to you personally but I believe most very senior executives would insist on cutting costs at the expense of "green" about ninety nine percent of the time.

As for the slight problem of killing you and your descendants for a little more profit, it's been my observation most very senior executives aren't intelligent enough to accept that premise (usually willful blindness) and if they do, they simply don't care that much about people, including their own descendants. I guess they assume all that money will protect their children and grandchildren from whatever 'inconveniences' the future may bring.

I notice you don't get too many comments but in fact, I find this is a nicely enlightened and intelligent blog and well worth reading.