Tuesday, January 19, 2010

Change Mis-management and the NBC Fiasco


I have always been a proponent of stuff happens and as a corporation you've got to figure out how to fix it. Fixing it, however, does not mean having a heavy handed, this is the way it is approach. It is not about knee jerk reactions and it is also about getting buy-in.

Hence we get to the NBC Leno/O'Brien fiasco. Obviously NBC just came down with dictates and in the ivory tower back rooms decisions were made. Not only that, the easy decisions were made and again...although I understand the here and now of this media type of decision making, I don't believe a lot of thought was given to the demographic shifts, technology shifts etc.

You see, I like Jay Leno on at 10pm. I never watched the tonight show because quite honestly it was on too late...the time slot was great and I actually enjoyed having something on at 10pm that I could turn off if I wanted to, and made me go to sleep laughing. Yup...I'm one of those boomer types who needs my 8 hours sleep.

Yet beyond the shifts in how we lead our lives (those with young children are also often too exhausted to stay up that late) there is also the increasing use of PVRs and show "taping". So I tape all of the drama shows, watch them at convenient times and then reserve my before bed TV to light fare like Jay Leno.

And although I know I'm not alone...let me bring this whole discussion back into the realm of corporate and the mess that has been made of this.

I'm not sure what went on in the backrooms, but I have seen too much hammer-headed moves by the ivory towers when it comes to implementing change. The thought process goes only a few feet out, and the collateral implications are never considered. People are told, not consulted beforehand and as such, revolts begin, reputations damaged and businesses become unproductive because the staff are spending most of the time lamenting the change and not working with the leader or corporation to provide input, insights and assist in a proper implementation.

The whole NBC drama smacks of this type of approach. I'm sure there is a lot of hand-wringing happening, and as well I wouldn't be surprised if a few corporate scape-goats are handed their walking papers...Change can be implemented extremely effectively, but it can't be done with such little foresight, and dare I say arrogance.

So sorry Conan and sorry Jay....I won't be watching either of you (unless of course Conan...you get a 10pm time slot)

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