WHY DO WE NEED A DAY?

Yesterday was Valentine's Day, a commercially successful made up day, where all are supposed to recognize and remind loved one's that they are in fact loved. But why do we need a made-up holiday where people feel compelled to buy overpriced flowers, chocolates or other trinkets just to say I care.

Whether in a relationship or not, I've never liked Valentine's Day. And I know many of my friends and acquaintances feel the same way. There is too much pressure and expectation put on partners (particularly men) to outdo themselves in professing their caring. But true caring should be shown regularly, not because of a day that is somewhat made up. (and before you think I don't know the legend of St. Valentine, being imprisoned for performing weddings and then writing to his beloved prior to his execution...yup, I know the legend)

It got me to thinking though,  why are we always waiting for something to nudge us to tell someone else that they are appreciated. Why do we have to have an Administrative Assistant day? Shouldn't you be telling your admin regularly how much her/his effort is appreciated. I know I did, regularly, bought stuff, lunches etc., but I also got my admin something for the "day" because otherwise the other admins would have said "oh you poor dear!"

Similarly, why do many leaders wait until performance review time, to tell someone that they are doing a great/good job or conversely not that good? Shouldn't feedback be continuous and ongoing?

I guess because I've always been the person who gives continuous feedback, bought small gifts or showed I care in other ways,  I'm jaded because I don't see the need for a day.

So if yesterday, you celebrated Valentine's Day by buying things, going out whatever, good for you, but just remember not to leave it for another year. Show you care every day!